Call to action in web design — and in user
experience (UX) in particular — is a term used for elements in a web
page that solicit an action from the user. The most popular
manifestation of call to action in web interfaces comes in the form of
clickable buttons that when clicked, perform an action (e.g. "Buy this
now!") or lead to a web page with additional information (e.g. "Learn
more…") that asks the user to take action.
How can we create effective call to action buttons that grab the
user’s attention and entice them to click? We’ll try to answer this
question in this post by sharing some effective design techniques and
exploring some examples.
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